Tips for driving more donations to your fundraiser or charity.

Connect people with your story

Your fundraiser on mycause.com.au has many customizable features to support you in driving donations, including a space to write a personal story that helps people connect with you and your cause. Make sure you use this space effectively by explaining your connection with the cause and why it is meaningful to you.

Show them why you care

Another way to connect people to your cause and drive donations is by including an image on your fundraiser campaign page. Choosing a nice, high quality image of yourself participating in your cause’s event, or with the person you are fundraising for will not only remind supporters who they are donating to, but will also give them a further glimpse in to your own connection with the cause.

Challenge yourself

Participating in an event or creating your own personal challenge is a good way to drive higher value donations to your fundraiser. Supporters will pay more attention and donate more to fundraisers who participate in a marathon, abstain from something, shave their head, or any other challenge. Choose an activity that will put you out of your comfort zone but is still attainable.

Sharing on social media

One of the best ways to drive donations is by sharing your fundraiser on social media. Having an image for your campaign page is also very useful for sharing as people pay more attention to posts that contain an image rather than just text. It is very important to share your fundraiser, because if no one is aware of it, no one will be able to make a donation.

Asking the right people

Although you should still share your fundraiser on social media, it is important to drive donations by emailing a more personal request to people you know will support you and your cause. These are close friends and family who always support you and people you know who have similar feelings regarding your cause for example. Make sure to email each of these people the link to your fundraiser individually and tell them again what their donation would mean for your fundraiser.

A sense of urgency

Explaining to your supporters why the money is needed and the time frame in which it is needed will increase the sense of urgency they feel and will drive donations to your fundraiser sooner rather than later. Make sure to be honest and clear while informing potential donors about what the money will be used for, a vague fundraiser is less likely to be successful than a transparent and open one.