How to promote your fundraising page to get more donations?

1. Tell people why you care

There are many parts you can change to make your fundraising campaign page more personal on mycause.com.au to support you in promoting it, including a section to share a personal story that helps people connect with you and your cause. Ensure you make good use of this part by explaining your connection with the cause and why it is meaningful to you.

2. A picture tells a thousand words

An additional way to make sure people relate to your cause and promote your fundraiser is by including an image on your campaign page. Having a good quality picture of you taking part in a charity event, or with the family that you are raising the money for will not only remind everyone who they are donating to, but will also give them more insight in to your connection with the people or charity.

3. Give them a reason

Joining an event or making up your own challenge is a good way to motivate your supporters to donate more to your fundraiser. Donors will pay more attention and give more to fundraisers who climb a mountain, swim in an event, cut off their hair, or any other challenge. Choose an activity that will definitely challenge you but is still achievable.

4. Spread the word

A fantastic way to promote a fundraiser is by sharing it on your social media accounts. Including an image for your campaign page also comes in handy for sharing as people pay more attention to posts that consist of an image rather than just text. It is highly important to share your fundraiser publicly because if no one knows it exists, no one will be able to donate.

5. Make it personal

While you should always share your fundraiser on social media for everyone to see, you are also likely get donations by emailing people you know will support you and your cause with a more personal ask for donations. For example, these would be your family, close friends who always support you and people who share your views on your cause. Make sure to email each of these people the link to your fundraiser separately, telling them again how their donation is really appreciated and important.

6. It’s ASAP

Confirming with your supporters why the money is needed and why it is needed quickly will increase the sense of urgency they feel and will motivate supporters to make donations to your fundraiser as soon as possible. Always be honest and upfront by informing potential donors about what the money will be used for, an ambiguous fundraiser where people do not know why so much money is needed is less likely to be successful than a transparent one with a reasonable goal.