Boost your EOFY Crowdfunding Campaign with these Techniques

There are a range of quick and easy ways that you can improve your EOFY appeal to increase your chances of reaching your crowdfunding target. Support your EOFY crowdfunding efforts with an online campaign to make it a success. 

Define your project scope

It is important that you have a realistic crowdfunding target and clearly explain exactly how the funds will be utilised. If you have a large crowdfunding goal, then set your initial target as a bite-sized chunk of a bigger project goal, as this will make it seem more achievable and transparent for potential donors.

Tailor your message

Tailor your crowdfunding campaign message to different segments, depending on whether they will donate, fundraise or promote your cause or annual EOFY appeal.

It is important that you create a balance between a compelling story and a clear call-to-action, as this will help you maintain interest in your campaign while clearly promoting your campaign message to your followers.

Segment your emails

Segment your email database and send the tailored messages to your subscribers.

Think about the location and age of your subscribers, consider if they have donated in the past and whether they have opened or clicked on your previous emails.

Don’t be afraid of Facebook advertising

Facebook advertising is one of the most effective online advertising channels, due to their detailed targeting through demographics, behaviours and interests.

You set the budget and audience, so there’s little risk in experimenting.

Click here for a more detailed explanation of how to set up an advertising campaign on Facebook.

Discover the power of Twitter

Twitter is incredibly powerful for major events and causes. Create a unique and powerful hashtag for your campaign and use it in each post to increase awareness of your campaign and the hashtag itself.

Secondly, search and tag any related affiliates, events, fundraisers, and others who would support your cause. To tag these entities, you include the twitter handle (@JohnSmith) within your tweet.  

Engaging in dialogue with followers and supporters is the best way of circulating your campaign on social media. Read more detail on our blog post and elevate your EOFY campaign to the next level.