Updating Your Donors

When you have a crowdfunding campaign to raise money, updating the campaign for your donors is very important. When your supporters donate to your mycause campaign, they will automatically begin receiving notifications about the updates you make. So, every time you make an update, you bring your campaign back to the forefront of their minds, which can lead to repeat donations or wider reach.

When you update your supporters and they see how their money is being used, or the progress you have made for your challenge, it encourages them to provide you with further support. This can be, in a few cases, making a second, or even third donation to your campaign, but more often, updating your supporters will remind them to share your campaign with more people, so you have a larger pool of donors.

A fantastic example of updating your supporters is Serena Wells who swam the English Channel to raise money for three different charities. Serena updated her supporters consistently about the progress she made during her training for the swim, and then when the challenge day arrived, she made sure all her supporters knew how to track her progress in the water. Serena’s campaign was shared 487 times on social media, and she raised over $32,000. After each update she made, Serena’s campaign received another influx of donations.

Tamara Woolrych has been fundraising for Frocktober for the past five years. Each year she chooses a theme and updates her supporters every few days with images of what frocks she has been wearing. Because of this, Tamara has gained a following of people who donate to her campaign every year and look forward to seeing what she will wear next. Her consistent updating, which is also shared on social media, has ensured that her cause has, and will, always get donations from her network of supporters.

If you are doing an ongoing challenge like Malcolm, Jonathan and Gavin’s Breaking the Cycle cross country bike ride, updating your supporters on your progress can help them feel involved in your campaign. Once someone has donated to your cause for a challenge you are doing, they want to see you complete the challenge successfully. Updates allow you to post photos of progress and messages of thanks to your donors.  

Making updates on your mycause campaign page is easy, it is the best way to keep your supporters up to date on your campaign, and is also a convenient way to draw in new supporters through sharing on social media.