The Epic Charity Challenge

Carter + Co Epic Charity Challenge

At Carter + Co, success has never been just about numbers or milestones—it’s about impact. When we launched our business, we knew we wanted to build something bigger than ourselves. That’s why we proudly established our very own Carter + Co Named Fund through Hands Across Canberra—a charity initiative that supports over 350 local NGOs and community organisations that change lives across our region every single day.

But we wanted to go even further!!

So in 2024–2025, we set out to take on the Epic Charity Challenge—a test of grit, resilience, and heart, all in the name of giving back. Our ambitious goal?

🏊‍♂️ 40 km of open water swimming
🚴 1,000 km of race cycling
🏃‍♂️ 250 km of running

This isn’t just a physical challenge—this is about proving what’s possible when people come together for a cause greater than themselves.
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💥 Then Life Threw Us a Curveball

On 7 April 2024, James—our founder and fearless leader—suffered an unexpected ACL injury. Just like that, his ability to compete was taken off the table.

But our spirit never wavered.

In an incredible show of unity, the Carter + Co team rallied, stepping up to carry the torch. Team members volunteered to compete in the events while James healed, pouring their sweat and spirit into every event—because this cause is close to every one of our hearts.
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🏁 The Journey So Far

2024 Highlights:

✔️ 14.4 km of 40 km of open water swimming completed
✔️ 250 km of 1,000 km of cycling covered
✔️ 250 km running challenge fully completed with teammates support

2025 Momentum:

We’re off to a blazing start—proving setbacks are setups for comebacks we have;

🚴 Climbed to the top of Mt Buffalo
🏊‍♀️ Swam MMAD 5km Challenge, Broulee, Husky, and Aquabike at Batemans Bay
✔️ 8 km of 25.6 km swimming completed
✔️ 82.11 km of 750 km cycling completed
✔️ 250 km running challenge completed in 2024 ✅booking in trail running series in 2025
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💫 Why We Do This

The Epic Charity Challenge is about more than endurance. It’s about community, leadership, and the belief that one act of courage can inspire many.
We do this to:

• Support hundreds of local causes through our charity fund
• Make a meaningful difference—even if it’s in just one person’s life
• Lead by example—showing resilience, commitment, and heart

Because if we can push past our limits, so can others.
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🙌 Join Us, Support Us, Believe With Us

We’re so proud of our incredible team and the unwavering support of our community and sponsors. But we need you to help take it further.

🌟 A Huge Thank You to Our Key Sponsors:
• Elevated Legal – Champions of clarity and justice
• Allinsure – The safety net for when life gets real

Together, we are rewriting what it means to give back.

💥 We invite you to follow our journey, support our cause, and be part of something truly transformational. The stories we’ll share, the lives we’ll touch, and the challenges we’ll conquer—it’s just the beginning.

This is Carter + Co. This is community. This is legacy in motion.