What is donation match?

A donation match occurs when a corporate sponsor or philanthropic organisation agrees to give a charity a donation equal to community donations (up to a certain amount.) This dollar for dollar donation matching is generally used by charities during their annual giving days to motivate their past and new supporters to donate.

The trend of matching donations has risen in popularity in part thanks to the prevalence and efficiency of online fundraising. The donation match “multiplier” which usually shows community donors how their donation has two, three, or four times the impact, is a gamification feature used by online fundraising platforms such as mycause.com.au to encourage donors to make larger donations and see their impact grow even more.